5、6月销量企稳回升 全力冲刺下半年 长安福特三大重磅举措连发

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5月和6月连续第二个月,长安福特的月度零售额平均增长30%,经销商库存减少至28天,明显优于行业水平

业内首个三年(或6次)免费维修整车,真正解决消费者在价格和质量方面的车辆维修服务的痛点,让消费者可以放心购车

推出业界领先的“0利率”或“零首付”金融投资组合,真正让消费者轻松购买汽车

新一代Focus 2020车型将于7月正式推出,为消费者带来更加物有所值的ST-Line风格套件和福特标志性驾驶乐趣;并将在第三季度推出Focus Active Smart Crossover。新锐ST/ST-Line和新款Taurus车型提升了产品竞争力

长安福特今天宣布将推出销售,服务和产品的全面计划,并在下半年积极投资汽车市场竞争。

回顾今年上半年,在经历了第一季度的低迷之后,长安福特的终端零售开始显示出从第二季度开始出现稳定和复苏的迹象。特别是5月和6月零售额连续第二个月增长,平均增长率超过30%。同时,全面调整销售策略,实施“销售生产销售”的新销售政策,大大缓解经销商的库存和经营压力。截至6月底,长安福特经销商的库存水平降至28天,为18个月以来的最低库存水平,并明显优于同期的行业水平。

"Behind the steady recovery of retail sales in the second quarter, it is a comprehensive adjustment of our marketing ideas." Yang Hao, president of Changan Ford National Sales and Service Organization, said that the strategy of 'selling production by sales' allows us to truly work with our distributor partners. We will continue to drive the operation of our entire sales system and even the production system with the real needs of the end consumers, and push us to lay a solid foundation and return to the sales growth runway. In the second half of the year, we will focus on the three major aspects of new products, services and brands. New changes provide the strongest support for our sales growth."

Accelerate product launches to boost sales growth

For Changan Ford's first-half retail sales to make a huge contribution to the warm-up, the new generation of Fox as the representative of the new main models. In June, the new-generation Fox set a new monthly sales volume since its launch, which was more than 80% from the previous month. It became the best-selling model of Changan Ford in the first half of the year, and also helped the Fox brand to sell more than 10,000 in the past June. 75% year-on-year growth.

In order to better meet the needs of consumers, Changan Ford will officially launch the new-generation Focus 2020 in mid-July, expanding the widely acclaimed ST-Line sports design kit to more models, as well as the vehicle configuration. Upgrade and improve the engine to meet the national six emission standards, bringing consumers a more authentic mid-level performance car.

At the same time, in the third quarter, Changan Ford will also launch three heavy-duty models Fox Active Intelligent Crossover, the new ST/ST-Line and the new Taurus. Changan Ford will speed up the pace of new product launches, enhance product competitiveness, and thereby enhance the overall market competitiveness, further consolidating Changan Ford's mainstream position as a joint venture brand.

xx作为行业的热点,国家第六排放政策提前实施。长安福特也提前安排并积极回应:在国家六区市场的早期实施中,全国五大车型全部清理完毕并顺利转为全国六大车型的销售。目前,包括新福瑞斯,新一代福克斯,新蒙迪欧,蒙迪欧PHEV,金牛座,翼虎和夏普世界在内的最受欢迎车型已售出符合国家六级标准的车型。这些模型都符合国家六项标准。

销售和服务正在努力提供“一站式项目,无后顾之忧”

刚刚进入下半年,长安福特推出了“一站式项目,无后顾之忧”。该计划主要包括汽车金融和售后服务两个方面,使消费者真正实现汽车购买和安全使用。

其中,金融项目包括:推出“零首付”融资租赁产品,成为将融资租赁引入主流厂商销售渠道的领先品牌,开辟了消费者享受无忧驾驶的新潮流。与此同时,它还推出了12-36“0利率”金融解决方案和48个长期低利率计划,以满足消费者不同的购车需求。

在服务项目中,长安福特是业内第一家为整车提供三年(或六年)免费维修服务,以及为期两年的无限制道路免费救援服务,以及之前推出的Focus和Forreus。 5年(或200,000公里)发动机的长期保修服务为消费者提供更全面的服务保障。同时,对于有需要换车的消费者,我们还开发了可靠的二手车更换无忧服务。

综合品牌营销非凡的驾驶体验

产品发力的同时,品牌也不逞多让。“消费者是一切品牌行动的核心,”长安福特全国销售服务机构执行副总裁曹振宇表示,“我们将紧密围绕这一核心,从产品本身到购车,用车环节,全方位提升品牌价值,持续给中国消费者带来不断超越的 '福特式品牌体验'“。

结合福特百年品牌传承和行业先锋精神,长安福特将创新性启动大型品牌体验活动 FUN DAY,展现福特车型卓越的操控基因和独具的性能魅力,为消费者带来福特品牌的“超凡驾驭”体验。这是长安福特首次将全系车型都推向赛道,也是福特品牌迄今为止在中国市场举办的规模最大,形式最丰富的品牌体验活动,它将会在全国范围内持续举办,成为福特品牌的一个标志性活动。

新技术的加持是提升品牌价值,强化品牌体验的另一个有效途径。截至2019年底,绝大多数在华销售的福特品牌新车型将搭载由福特汽车与百度联手打造的,基于中国和国际领先智能技术的全新智行信息娱乐系统SYNC +,将前瞻科技运用到汽车产品并将其普及化,为更广泛的中国消费者带来更智能互联的福特品牌体验。

未来,市场竞争必将更加激烈,挑战也更加严峻,长安福特将会继续以增强消费者和经销商的信任为己任,以更优质的产品,更有价值感的品牌体验,乘风破浪,直面挑战,用实际行动为下半年交一份“更上一层楼”的答卷。

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